TARGETING, ENGAGING, INTERACTING...WINNING

Reach voters with Comcast Spotlight

Proven ways to harness cable TV...Compelling, long-format messaging to educate and inform viewers On Demand... And the engagement and interactivity of advertising online with the nation's leading broadband portal. Comcast Spotlight gives you all three, a powerful combination to capture voters.

On-Air  

People are watching more television than ever. The viewership of ad-supported cable continues to surge, and as the audience grows, it is becoming an essential marketing medium. Comcast Spotlight can help you tap into the power of cable with insertion opportunities on an array of popular cable networks across Chicagoland or across the country , so political and issue advertisers can pinpoint constituencies by demography - or geography. Spot cable's unique technologies can even help you reach specific geo-demographics at sub-DMA levels. With sophisticated market segmentation tools like Adtag & Adcopy ads can be tailored quickly and easily to change messages. When the right message gets to the right audience, campaigns maximize impact and reduce waste.

On-Demand  

Now, Comcast Spotlight has made video-on-demand (VOD) advertising available for political candidates to purchase. With a 24/7 presence on Comcast's signature ON DEMAND service, advertisers can go beyond the 30-second spot to educate and inform Digital Cable customers with up to thirty minutes of their own content. And, ON DEMAND viewers are voters. Click here (PDF) to see who is using ON DEMAND and to view client testimonials.

Online

Comcast.net is the portal for more than 12 million Comcast High-Speed Internet customers, and over 1 million Chicagoland customers.  It's the ideal platform to reach voters with more than 60 million local page views, 1.3 million unique visitors and 10 minutes average length of visit per month. Banner ads and broadband video placements can extend your reach to potential voters who turn to the award-winning Comcast.net for the latest in news, entertainment, sports, lifestyle, and financial information. Learn more about advertising on Comcast.net here.  (Flash Player 9 required.  Download here if you need it..)

Contact one of Comcast Spotlight's political specialists today:

Rich Baudo - National Sales Manager
Tel: 312-327-5541, E-mail: richard_baudo@cable.comcast.com

Richard Brehm - Political Sales Manager
Tel: 312-327-5622, E-mail: Richard_Brehm@cable.comcast.com

Comcast Spotlight is nationally represented by National Cable Communications (NCC).
-For more information, visit www.spotcable.com.